Take It Personal
Take It Personal
Episode 8 | YouTube's Position in the Streaming Wars
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Episode 8 | YouTube's Position in the Streaming Wars

YouTube is the super-app that has already won the streaming wars. Jamie, Steph, and Will dig into watch habits, Shorts vs. long-form, creator economies, live sports, policy risks, and why YouTube feels like “groceries” while prestige TV is dessert.

Segments

  • 00:03:00 YouTube as a media “super app” (UGC + TV + music + rentals + podcasts)

  • 00:10:00 Social detox → intentional YouTube viewing vs. doomscrolling

  • 00:14:00 Modularity: Shorts, 10-min vids, 2-hr essays, and live streams

  • 00:18:00 Are creators the new networks? (Terrell Grice, Hot Ones)

  • 00:25:00 The live-sports moat; “Venue” bundle shoutout

  • 00:27:00 Global scale: India, U.S., Brazil user bases

  • 00:33:00 Money talk: asset-light payouts vs. studio risk; Alien Earth cost example

  • 00:37:00 Policy & platform risk (FTC fines, FCC attention)

  • 00:40:00 Public pressure & corporate modulation (Kimmel/Disney, Target)

  • 00:49:00 Would-you-rather: Gen Z feed for a year vs. never rewatch again

  • 00:51:00 Boycotts & ethical consumption (Nicki Minaj, MJ, R. Kelly feature control)

  • 00:56:00 Beyoncé x Ivanka gala seating kerfuffle (light; meta branding chat)

  • 00:58:45 Wrap + follows: @takeitpersonal_podcast

Links


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Credits | Hosts: Steph, Will, Jamie | Producer: Lindsay

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