Take It Personal

Take It Personal

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The Weekly Haul #9
The Chili Peppers cashed out. Dua Lipa is fighting for her face. The PGA is paying defensively. Drake flooded the zone. And now AI agents want the news…
 • Take It Personal, Steph, Will, and jamie renell
Dynasty at the Met: Why Blue Ivy Made It Human
A visual essay about family structure, mythology, spectacle, and the moment the machinery of celebrity briefly cracked open.
 • Take It Personal, Steph, and Will
6:29
I Met the Girl Before Mrs. Garrett
I spent my whole life knowing “Mrs. Garrett” or "Ma". After she died, I finally met the young girl who became her.
 • Steph and Take It Personal
The Weekly Haul #8
May 10, 2026 — Salt-N-Pepa, SAG, CNN, Pablo Torre, and the Met Gala all point to the same fight: who owns the thing once other people make it valuable?
 • Take It Personal
LIV Golf Bought the Payday. Did It Kill the Career?
A visual essay on LIV Golf, PGA money, disappearing visibility, and the difference between present value and long-term enterprise value.
 • Take It Personal and Will
11:24
The Weekly Haul #8
May 3, 2026 - Who own's the thing they made? Who get to profit? And why does everything seem like it's about control these days?
 • Will, Steph, jamie renell, and Take It Personal

April 2026

The Weekly Haul #7
April 25, 2026 - Owner vs Rent and the 2 Lanes of Culture are everywhere we looked this week.
 • Will, Steph, Take It Personal, and jamie renell
Rights are rent. Ownership is equity.
The first streaming giant to buy a sports league wins.
 • Will
The Weekly Haul #6
by Take It Personal | April 17, 2026 - What do Azzi Fudd, the DMV (not the motor vehicles one), the WNBA, Google, and Nexstar all have in common? Money…
 • Take It Personal, Steph, Will, and jamie renell
The Two Lanes of Culture
Why fame, access, and power don’t move the same way
 • Take It Personal and Steph
4:29
The Masters, a premium room like no other
You don’t see old money represented in pop culture. The Masters is a prime example of what it actually looks like, if you know what you’re looking for.
 • Will
The Weekly Haul #4
by Take it Personal | April 4, 2026 — Baseball has robot umpires. Bob Dylan has a Patreon. The NFL wants to lock down flag football. And once again, the…
 • Take It Personal
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